Terms

Part 1: GBP Fix, Foundations Audit, Growth Basics and Growth Plus

1. Who we are

Baseline Growth is the trading name of Matthew Jarry-Ryan, Hardwick House, 2 Agricultural Hall Plain, Norwich NR1 3FS, info@baselinegrowth.co.uk.

2. What you’re buying

You get exactly what the product page says.

Each product’s scope is described on its page on this website at the time you buy. If this page and a product page ever disagree, the product page wins.

3. Your Brief and our 48 hours

We start when your Brief arrives and deliver within 48 hours.

After payment you complete a short Brief. We deliver within 48 hours of receiving your completed Brief. Briefs received after 2pm on a Friday, at the weekend or on a UK bank holiday are delivered by the end of the next Tuesday, or the next working day after a bank holiday. If we haven’t received your Brief within 30 days, we’ll remind you twice and then refund you in full.

4. What we need from you

Accurate information, and access if you want us to make changes.

You agree to give accurate information and, where you ask us to make changes, the access we need. Delays caused by missing information don’t count towards our 48 hours.

5. No guaranteed results

We improve what customers and search engines see; we can’t promise outcomes.

We can’t promise search rankings, calls, enquiries or sales, because they depend on things outside our control.

6. Refunds and putting things right

Full refund before we start; if we fall short, we fix it or refund.

You can cancel for a full refund before we start work on your Brief. After delivery, if the work doesn’t match what we described, tell us within 14 days and we’ll put it right or refund you. For the Foundations Audit: If we can’t find at least three things worth fixing, we’ll refund you in full. For the GBP Fix: if we can’t identify at least three things to improve on your profile, we refund you in full.

7. If you’re buying as a consumer

You have 14 days to cancel, but asking us to start straight away changes that.

If you’re buying for personal rather than business purposes, you have 14 days to cancel. At checkout you ask us to start straight away: if you cancel after we’ve started, you pay for the work already done, and once the service is fully delivered the right to cancel ends.

8. Credits between products

What you spent in the last 30 days comes off the next step.

If you buy the Foundations Audit within 30 days of a GBP Fix, £79 comes off. If you start Growth Basics or Growth Plus within 30 days of receiving your Foundations Audit, £149 comes off your first month. One credit per purchase.

9. GBP Fix: permission to make changes

We only change what you approve, and we keep a record.

If you add us as a manager of your Google Business Profile, you authorise us to make the changes you approve by email. We record every change before and after, and remove our access within 7 days of delivery unless you ask us to keep it. Google controls verification, suspensions and what appears on profiles; we follow Google’s guidelines but aren’t responsible for Google’s decisions. If you prefer not to give access, you receive step-by-step instructions instead.

10. Growth Basics: billing and cancelling

£249 a month, no minimum term, cancel with 30 days’ notice.

Growth Basics costs £249 a month, charged by card on the same date each month from the day you join. Each month includes one Google profile update, a one-page summary and a 20-minute check-in by call or short video, and up to three improvements every month, or a clear reason why we held. You also get priority email support. Anything else is quoted before we start. Cancel any time by email with 30 days’ notice; we’ll confirm in writing. If a payment fails, we’ll email you and retry twice over 7 days, then pause the service until it’s paid. We’ll give at least 30 days’ notice of any price change, and you can cancel before it applies.

11. Growth Plus: billing, terms and leaving

£549 a month. Either 3 months with no setup fee, or rolling monthly with a £295 setup fee.

Growth Plus costs £549 a month, charged by card on the same date each month from the day you join. When you join, you choose either a 3-month minimum term with no setup fee, after which it continues monthly, or rolling monthly with a one-off £295 setup fee. Either way, once any minimum term has ended you can cancel by email with 30 days’ notice; we’ll confirm in writing. Each month includes everything in Growth Basics, plus missed-call text-back, review requests and quote follow-up, a monthly batch of social posts for you to approve, and call tracking. Nothing is sent to your customers until you’ve approved the wording. The automation and call-tracking tools run on our accounts and are included in the price; your Google profile, website and customer data stay in your own accounts. If you leave, every change to your profile and website stays, we hand back all access, and before the automations and call tracking stop we put your own phone number back everywhere a tracking number was used. Failed payments and price changes work as described for Growth Basics.

12. Who owns what

Your report and fixes are yours; our methods stay ours.

Once paid, you can use your report, fixes and summaries however you like. We keep ownership of our templates, checklists and methods, and may reuse anonymised lessons learned.

13. Confidentiality and data

We keep your information private and use it only to deliver your service, as set out in our privacy policy. When we handle your customers’ details for you, section 29 applies.

14. Limits on our liability

Our liability is capped at what you’ve paid us in the last 12 months.

Our total liability to you is limited to the amount you paid us in the 12 months before the claim. We’re not liable for indirect losses such as lost profits. Nothing in these terms limits liability that the law doesn’t allow us to limit, including for death or personal injury caused by negligence, or fraud. If you’re a consumer, nothing here affects your statutory rights.

15. Complaints

Email info@baselinegrowth.co.uk. We reply within 5 working days.

16. Law

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.

Part 1b: Websites, Site Plan, Care and Hosting only

These sections cover websites we build and look after. The general sections in Part 1 also apply (who we are, what we need from you, no guaranteed results, buying as a consumer, complaints and law). Where this part says something different, this part wins.

17. What’s included

Every site includes the same essentials, whichever way you pay.

A mobile-first website built from our template library around your business, using your Google Business Profile, your reviews and a short brief; hosting, SSL and a working contact form; cookie-free visitor and enquiry-source tracking; a link with your Google Business Profile, with the website added to it; and two rounds of changes before launch. Anything beyond this is quoted before we start.

18. Free drafts

A free draft is free, private and comes with no obligation.

With your agreement, we may build a free draft of your website using the public information on your Google Business Profile. A draft is private: it sits at a hidden address, is hidden from search engines and is marked as a concept. You don’t have to buy anything. If you don’t go ahead, we delete the draft within 30 days, or sooner if you ask.

Sometimes we build a free draft before we’ve spoken, based only on public information about your business (your website, Google Business Profile and public reviews), and send you the private link in a first email. You’re under no obligation. Reply ‘no thanks’ or ask us to remove it, and we’ll delete the draft and its visit records straight away; otherwise it’s deleted after 30 days.

19. Changes and sign-off before launch

Two rounds of changes, then you approve the words before anything goes live.

Before launch you get two rounds of changes. We’ll ask you to confirm the written content in writing (email is fine) before the site goes live. Extra rounds, and changes after launch that Care or the Site Plan don’t cover, are quoted first.

20. Own it

Pay once, the site is yours, and ongoing care is your choice.

Own it is paid upfront: £499 for a trade website or £1,250 for a hospitality website. The price includes hosting for the first 30 days after launch. After that you choose Website Care (£59 a month), Hosting only (£15 a month), or take the site files and host them elsewhere. We hand over the site files whenever you ask. If you haven’t chosen by the end of the 30 days, we’ll remind you; if you still don’t choose, we may take the site offline, and we keep a copy of the files for at least 90 days so you can still have them.

21. Website Care and Hosting only

Care keeps your site running and up to date; Hosting only keeps it running.

Website Care costs £59 a month and covers hosting, SSL, form handling, backups, a monthly health check and up to 30 minutes of small edits each month. Unused minutes don’t carry over, and bigger changes are quoted first. Hosting only costs £15 a month and covers hosting, SSL, your contact form and backups, with no edits included. Both are charged monthly by card, run on a rolling basis and can be cancelled with 30 days’ notice.

22. Site Plan

£99 or £149 a month, no setup fee, 12-month minimum, then rolling.

The Site Plan costs £99 a month for a trade website or £149 a month for a hospitality website, with no setup fee, and includes everything in Website Care. It runs for at least 12 months from your first payment, then continues monthly until you cancel with 30 days’ notice. Your price is fixed for the first 12 months. After that, any price rise is capped at the Consumer Prices Index (CPI) rate of inflation, and we’ll give you at least 30 days’ notice so you can cancel before it applies.

23. Leaving the Site Plan early

Leave early and you only pay the rest of the build value.

Part of each Site Plan payment goes towards the cost of building your site, and the rest covers hosting and care: £40 of each £99 trade payment, or £104 of each £149 hospitality payment, counts towards the build value of £499 (trade) or £1,250 (hospitality). If you want to leave before the 12 months are up, you pay only the build value less the build portion you’ve already paid, not every remaining month. Once that’s settled, the site files are yours. After the 12-month minimum, the site files are yours at no fee whenever you leave.

24. Your domain

Your domain is registered in your name.

We register your domain in your name, or connect one you already own, and keep access so we can manage it for you. You pay the renewals, either directly to the registrar or through us at cost. We’ll remind you before a renewal is due; if it isn’t paid, the domain can lapse.

25. Content you give us

You confirm you have the right to use what you supply.

You confirm that you own, or have permission to use, any photos, logos, text and reviews you give us or ask us to use, and that your business details are accurate. We only publish reviews with your agreement.

26. Failed payments

Two reminders, then 30 days’ written notice before a site is paused.

If a Site Plan, Website Care or Hosting only payment fails, we’ll email you twice. If it’s still unpaid, we’ll give you 30 days’ written notice before we pause the site. We restore it as soon as the balance is paid.

27. Hosting and uptime

We work to keep your site online, but can’t promise it never goes down.

We host sites with established providers and work to keep them fast and available, but we can’t guarantee uninterrupted service. We don’t give credits or compensation for outages or problems caused by third parties, such as hosting, domain or email providers.

28. Limits on our liability

Our liability is capped at what you’ve paid us in the last 12 months.

Section 14 applies to websites too: our total liability to you is limited to the amount you paid us in the 12 months before the claim, and nothing limits liability that the law doesn’t allow us to limit.

Data processing: your customers’ details

29. When we handle your customers’ details

When we handle your customers’ details for you, we only use them to provide your service.

When we host your website form, run automations or provide call tracking for you, we process your customers’ personal details on your behalf. You are the controller and we are the processor. We will:

• only process those details to provide your service, following your instructions (these terms and the service you’ve bought count as your instructions);
• keep them secure and confidential, and make sure anyone who handles them is bound to confidentiality;
• only share them with the providers named in our privacy policy, who are bound to similar protections, and tell you before we add a new one;
• help you respond to requests from your customers, and tell you without undue delay if we become aware of a breach affecting their details;
• give you the information you reasonably need to show you’re meeting your data protection duties; and
• delete or return the details when your service ends, unless the law requires us to keep them.

You remain responsible for your own privacy notice and for having a lawful reason to collect your customers’ details.

Part 2: Using this website

You may use this website to learn about and buy our services. Content, design and examples on the site belong to Baseline Growth; examples use a fictional business. We try to keep information accurate but it may change. Links to other sites are for convenience; we’re not responsible for their content.

Other services

Search, tracking, automation and bespoke work are covered by a separate written agreement, not these terms.