Everything online, checked. Three things to fix first.
The Foundations Audit looks at your Google profile, website, search and tracking against 26 fixed checks, then turns it into a short report with a clear plan.
Three things to fix first
- Reply to your Google reviews
- Put tap-to-call at the top of every page
- Add tracking before spending on ads
What we check
26 checks. Four areas.
Every audit uses the same list, so nothing gets missed and your scores mean something. Pick an area to see each check.
Google profile
Your free listing on Google Search and Maps, often the first thing customers see.
- Claimed and verifiedIs the profile yours, and confirmed by Google?
- DescriptionDoes it say what you do, where, and for whom?
- CategoriesAre you listed under the categories people search?
- PhotosEnough of them, and recent enough to look open?
- PostsAny updates in the last 30 days?
- ReviewsHow many, how good, and how many have replies?
- Name, address and phoneDo they match your website exactly?
- ServicesAre the jobs you do actually listed?
Website
Whether your site turns a curious visitor into a call or an enquiry.
- Mobile speedHow long a phone visitor waits for your site to load.
- Desktop speedLoad time on a computer.
- SecurityIs the site secure, with no browser warnings?
- Works on a phoneEasy to read and use, with your number visible?
- Calls to actionIs the next step obvious, and does the form work?
- Privacy and cookiesIs there a privacy policy, and does the cookie setup match what the site actually uses?
Search
The basics that help Google understand what you do and where.
- Homepage titleDoes it name your service and your town?
- Page descriptionsOr is Google writing them for you?
- Local signalsDo your pages mention the places you cover?
- HeadingsOne clear main heading per page?
- Search ConsoleIs Google’s free reporting tool set up?
- Pages found by GoogleCan your important pages be found at all?
Tracking
Whether you can tell what is bringing in customers, judged on how your business actually wins work, not on a list of tools.
- Visitor analyticsIs there any record of visits, and where they come from?
- Enquiry trackingAre calls, forms, messages and bookings counted?
- Lead sourcesCan you tell which channel each enquiry or sale came from?
- Ad trackingIf you pay for ads, can each platform see which clicks became customers?
- Right fitNot under-built for your ad spend, or over-built with tools you don’t need?
- Google profile insightsAre you using the free data Google gives you?
Do these three first
- Reply to your Google reviews. 41 are waiting, and replies are a signal you fully control.
- Put a tap-to-call button at the top of every page. On mobile your number is three scrolls down.
- Add tracking before spending on ads, so you can see which enquiries came from where.
The report
Short enough to read. Clear enough to act on.
- Three priorities, not thirty26 checks go in. You get the three changes most likely to bring in enquiries, in order.
- Checked by a personEvery finding is read, checked and signed off by a person before it reaches you.
- Written for you, not for marketersEvery point says what we found, why it costs you customers, and how to fix it. Do it yourself or hand it to anyone.
The process
From payment to plan.
No calls needed. If we need anything else from you, we ask once, by email.
- Choose and paySecure card payment. Apple Pay and Google Pay work too.2 minutes
- Tell us about your businessA short brief: your links, services, area and anything that bothers you.5 minutes
- We review the evidenceYour Google profile, website, search and tracking, checked against a fixed list.Hours 1 to 24
- A person checks every findingNothing reaches you until it has been read and signed off by a human.Before it leaves us
- Your report arrivesPlain English, with the three things worth doing first, and what to do next.Within 48 hours of your brief
A good fit if you…
- Rely on local customers or enquiries
- Have a website, a Google profile, or both
- Want to know what to fix before spending on ads
- Prefer a clear list to a long sales pitch
Probably not for you if…
- Already know you need a brand-new website? See our websites
- You sell only through marketplaces like Etsy or Amazon
- You’re after guaranteed rankings (nobody honest can promise those)
Questions
About the audit.
What do you need from me?
After you pay, a short brief: your website and Google profile links, what you offer, where you work and anything that is bothering you. It takes about five minutes.
When do the 48 hours start?
From when your completed brief arrives. Briefs that arrive after 2pm on a Friday, at the weekend or on a bank holiday are delivered by the end of the next Tuesday, or the next working day after a bank holiday.
What if you don’t find much?
If we can’t find at least three things worth fixing, we’ll refund you in full. In practice almost every business has three, and most have more.
What happens after the report?
Nothing, unless you want it to. You can fix things yourself, hand the report to someone else, or ask us to quote for the work.
Can I get the audit if I just bought the GBP Fix?
Yes, and the £79 comes off if you buy within 30 days, so the audit costs £70. It covers far more than your Google profile.
What if I want ongoing help afterwards?
Start Growth Basics within 30 days of your report and the £149 comes off your first month.
Find the gaps. Fix the growth.
£149, once. A clear picture and a plan within 48 hours of your brief.