Privacy policy
What we collect, why, who helps us, and how long we keep it. Last updated 13 October 2026.
Who we are
Baseline Growth is the trading name of Matthew Jarry-Ryan, a sole trader based in the UK. Address for correspondence: Hardwick House, 2 Agricultural Hall Plain, Norwich NR1 3FS. Email info@baselinegrowth.co.uk. We are registered with the Information Commissioner’s Office, reference C2031462.
What we collect and why
| What | When | Why (lawful basis) | How long |
|---|---|---|---|
| Name, email, business name, message | You use our contact form or email us | To reply to you (legitimate interests) | 12 months if you don’t buy |
| Business name, Google profile link or town, name, email, phone | You ask for a free website draft | To arrange your draft and contact you about it (consent, which you can withdraw at any time) | 12 months if you don’t go ahead |
| A count of visits to a private draft page: time, device type (phone or desktop), browser type and country | Someone opens the link to a private draft | To know whether the business has looked at its draft (legitimate interests). No cookies, and no IP addresses stored | 30 days, and deleted along with the draft |
| Public information from your Google Business Profile, and your free draft | You agree on our call that we can build a draft, or we build one from public information and email you the private link | To build your private draft (legitimate interests) | Deleted within 30 days if you don’t go ahead, or sooner if you ask |
| Order details: name, email, product, amount | You buy through Stripe | To deliver what you bought (contract) and keep tax records (legal obligation) | 6 years after the end of the tax year |
| Your Brief answers, website and profile links, the evidence we gather and your report | You send your Brief | To deliver your service (contract) | 12 months after delivery, then deleted |
| Manager access to your Google profile, if you grant it | GBP Fix or Growth Basics | To make changes you approve (contract) | Removed within 7 days of the service ending |
| Anonymous website statistics | You visit this site | To understand which pages help people (legitimate interests; see cookies below) | Aggregated, no personal profile |
| A daily count of presses of the Call, WhatsApp and Buy buttons: the button, the page and the campaign link it came from | You press one of those buttons | To see which pages lead people to get in touch or buy (legitimate interests). No cookies, no IP address, no device details and nothing that identifies you | Daily totals only, kept for up to 2 years |
We never sell your data, and we don’t use it for advertising. We only send marketing emails if you’re a customer (and you can opt out in every email) or you’ve asked us to.
Who helps us
These services process data on our behalf, under their own security and privacy commitments:
- Stripe: payments. We never see your full card details.
- Cloudflare: hosts this website and the websites we build for clients, handles our forms and provides anonymous website statistics.
- Google (Gmail) and Cloudflare: our email.
- Google Fonts: serves the typefaces on this site, so your browser connects to Google to load them. No cookies are set.
- Resend: sends our emails and form confirmations.
- Anthropic: AI tools that help us draft parts of reports. A person checks everything before it reaches you. Your data is not used to train their models under our commercial terms.
Some of these providers may process data outside the UK. Where they do, they use legal safeguards approved under UK data protection law, such as the UK International Data Transfer Addendum.
Free website drafts
If you agree on our call, we use the public information on your Google Business Profile (such as your services, opening hours, photos and reviews) to build a private draft of a website for you. The draft sits at a hidden address, is hidden from search engines and is marked as a concept. If you don’t go ahead, we delete it within 30 days, or sooner if you ask.
Sometimes we build a free draft before we’ve spoken, based only on public information about your business (your website, Google Business Profile and public reviews), and send you the private link in a first email. You’re under no obligation. Reply ‘no thanks’ or ask us to remove it, and we’ll delete the draft and its visit records straight away; otherwise it’s deleted after 30 days.
We count visits to each private draft page so we know whether the business has looked at it. For each visit we record the time, the type of device (phone or desktop), the browser type and the rough location by country. We don’t use cookies, we don’t store IP addresses and nothing is added to the page. These records are kept for 30 days and are deleted along with the draft.
If we host your website or run automations for your business
When we host your website form, run AI or automation workflows, or provide call tracking for you, your business is in control of your customers’ data and we act on your instructions as a processor. The details are in the data processing section of our terms.
Cookies and statistics
This site does not use advertising cookies or trackers. We use Cloudflare Web Analytics, which counts visits without cookies and without building a profile of you. We also count presses of our Call, WhatsApp and Buy buttons as daily totals on our own server, with nothing that identifies you. You can switch both off on our cookies page.
Your rights
You can ask to see, correct or delete your data, object to how we use it, or ask us to limit it. Email info@baselinegrowth.co.uk. We acknowledge every request and complaint within 30 days, usually much sooner. If you’re not happy with our answer, you can complain to the Information Commissioner’s Office at ico.org.uk.
Keeping it safe
Two-factor sign-in on every account, access limited to what each job needs, and short retention for working files. If something went wrong that affected your data, we would tell you promptly.
Changes
If we change how we use your data, we update this page first and change the date at the top.